Black Anise – Eau de Parfum – Sample

"When we launched Abel, the mission was to reinvent natural perfume, to rid it of its 1970s patchouli hangover and show that in pairing unique combinations of ingredients with innovative biotech, naturals can be distinct, modern and elevated. In the last few years, we’ve seen a broader range of conscious consumers seeking alternative perfumes, but they’re searching for – something more chic and nuanced than what is usually found in plant-based perfumery. Black Anise is our boldest challenge to natural conventions yet. It will appeal to those exact customers at- tracted to the non-toxic ingredient palette but looking for a scent profile that is rich, strong and dare I say it, sexy. I truly think Black Anise will shift those who’ve decided against a natural perfume before in their tracks and make them think twice.” – Abel Founder Frances Shoemack

“As in any creative pursuit, there comes a time when you find yourself wanting to push the boundaries, to see if you can play right at the edges and surprise everyone. Naturals have an (often misguided) reputation for being simple, subtle and organic smelling. While every ingredient in Black Anise is natural, the very deliberate selection of dense, powerful notes such as tobacco and star anise and their pairing with a rich fruit accord of cherry and cassis makes for a dynamic, long-lasting and distinctive scent. “ – Isaac Sinclair