Parle Moi de Parfum launched in September 2016 with the opening of its first shop in Paris created by Benjamin Almairac, his brother Romain and his father - renowned perfumer - Michel Almairac. Together with their mother, Elisabeth, they designed a space for witnessing the creation of a perfume and discovering that combination of magic and technique, of disconcerting ease and maddening complexity, that Michel describes when talking about his work. There shop is at the same time a lab where everyone can discover ingredients they never heard about as well as smell them. They can associate the perfumes with their main ingredients and understand more how a complex scent works and of course see the creation in front of them. All products are created in this idea especially within the names that carry most of the time an explaination of themselve. The number on each name corresponds to the number of the formula and seals, the tries before finding the right one, forever. Clear and short formulas but strong emotions are their leitmotif.
With Parle Moi de Parfum, Michel Almairac does what he likes to do, he creates without any filters, he tries to create unique scents that everyone could like and wear in any occasion. A clear and elegant glass bottle, a magnetic lid, a simple and ecofriendly box, no artificial colors in the juice, the concept is to put the money inside the bottle and not outside. That´s the reason why these juices are highly concentrated up to 20% and more. The brand name is a clear declaration of intent: to talk about perfume and nothing else.
