Fischersund
Fischersund was founded in 2017 and is a family-run perfumery and an art collective that utilizes the creative expression of siblings Jónsi (of the celebrated post-rock band Sigur Rós and a self-trained nose), Lilja, lngibjörg, Sigurrós, and their partners Sindri and Kjartan Holm. The brand identity comes to life in the main store in downtown Reykjavík (Fischersund 3 – Sigur Rós's original recording studio) through artisanal fragrances, custom music, and ethereal visual and fine arts. The brothers Birgir and Hreiðar, who lived next door to each other in the 70s, wanted to realize their children's crazy ideas and incorporate all their hobbies and interests into the family business. Fischersund focuses primarily on the connection between music and scent, exploring the fleeting nature of smell and sound by intertwining their inexplicably strong and immediate effects, evoking emotions and taking one on a journey. The heart of the brand is artisanal perfumery using high-quality Icelandic oils, which are hand-filled and sustainably packaged in Iceland. Since scent and sound evoke memories and tell stories, each perfume transports through a harmonious composition of nostalgia, poetry, and music. Fischersund sells perfume products inspired by the pure, unique nature of Iceland. In doing so, herbs and oils harvested from the Icelandic wilderness are used, employing the most environmentally friendly solutions and materials for modern living.
