rule of 72 – Eau de Parfum – 87ml – UNPACKAGED

The product is the original perfume Rule Of 72. Due to a damaged package, we are offering the perfume at a reduced price. As we support the idea of sustainable consumption and less waste, we hope that this bottle, even without packaging, finds a loving owner.   This unpackaged perfume is a unique piece or available in very limited quantities.

Inspired by the simple precision of the namesake mathematical formula, rule of 72 combines the soft elegance of saffron and geranium with expressive, natural Thai oud and creamy guaiac wood. The confident, bold notes of this composition have room to breathe without crashing into each other in an overwhelming tumult.  Gentle leather notes combined with vetiver and patchouli calm the fragrance and do not shout, but whisper: confidence. A tribute to the world of work and elegance – as determined as it is ambitious and aspiring. Bathed in luxurious solitude, without appearing arrogant or intrusive. It radiates precise calculation paired with determination. It speaks of strength and elegance, of power and pleasure at the same time.  Woody, spicy, and animalistic – this fragrance is a synonym for discreet refinement and always lets one know what it thinks of them.