rule of 72 – Eau de Parfum – 87ml – UNPACKAGED

The product is the original perfume rule of 72. Due to damaged packaging, we are offering the perfume at a reduced price. As we support the idea of sustainable consumption and less waste, we hope that this bottle, even without packaging, finds a loving owner. This unpackaged perfume is only available once, or in very limited quantities.

Inspired by the simple precision of the mathematical formula of the same name, rule of 72 combines the soft elegance of saffron and geranium with expressive, natural Thai oud and creamy guaiac wood. With room to breathe, the confident, big notes in this composition do not clash in an overwhelming riot. Gentle leather notes combined with vetiver and patchouli settle the scent and do not shout, but whisper: confidence. A tribute to the world of work and elegance – as high-spirited as it is ambitious and aspirational. Bathed in luxurious solitude, without seeming arrogant or pushy. It oozes of precise calculation coupled with determination. It speaks of both power and elegance, of power and pleasure. Woody, spicy and animalic, this fragrance is synonymous with discreet refinement and always lets you know exactly what it thinks of you.