27 87

Based in Barcelona, Spain, German designer Romy Kowalewski founded her label 27 87 in 2016 with the clear intention of conceiving unisex perfumes that emphasize the individuality of their wearers. The label ushered in a new era of artistic perfumery by capturing the spirit of today's lifestyle in uniquely blended fragrances while staying true to the standard of traditional craftsmanship. In an industry of mostly opulent designs and nostalgic stories, Romy strived to create a brand that represented the art of perfumery in the 21st century. Minimalist designs with a focus on what really matters: the fragrance. All fragrances are unisex and designed to unfold intensely on the skin throughout the day. The opaque white bottle invites you to experience each fragrance through the most important sense: smelling. The result is long-lasting, timeless and high-quality perfumes that always also express something never smelled before and therefore completely new. 27 87 describes and creates with its wearer the fragrance of the here and now. Perfumes without memory and past, but perfumes that write their own stories and initiate new, very personal experiences.