Born to Stand Out

Borntostandout is a niche perfume brand from Seoul, founded in 2022 by Jun Lim. Their message is clear: Insanity is relative and who sets the norm? They believe that everyone should be given the chance to be a little crazy and prefer to fail with uniqueness rather than succeed through imitation. Borntostandout creates unique fragrances made from a combination of natural absolutes, exotic spices, and safe synthetic materials. While they prefer natural, plant-based ingredients, they replace animal products, plant products with sustainability concerns, and plant essential oils with toxic oils using synthetic materials. The brand is guided by the belief that everyone has the right to express themselves freely without having to conform to societal norms. They want to help people stand out from the crowd and live their individuality without fear of judgment or criticism. They believe it is better to be absolutely ridiculous than absolutely boring, and they advocate for a genderless future and a crazy, chaotically beautiful life. The perfumes from Borntostandout are bold and unconventional, just like their philosophy. They are perfect for anyone who wants to make a statement and stand out from the crowd. With their unique blends, the fragrances leave a lasting impression on everyone who wears or smells them.