Nasomatto

Nasomatto is an experimental olfactory platform founded in 2007 by The Nose – Alessandro Gualtieri. Alessandro had a penchant for special scents since childhood, which led him to start combining various perfumes from well-known brands (CK One, Gucci, Tom Ford, etc.) with everyday aromas while still in school. Various fragrance samples from different fashion magazines also helped him develop his sense for sometimes unusual, but always pleasant scents. Alessandro Gualtieri learned the basics of the perfume world in Germany. This foundational knowledge, combined with his passion for fragrance, led to the establishment of Nasomatto. It was a breakout from previous professional activities that came with numerous restrictions. While working for international companies and creating scents for cleaning products to exclusive perfume brands, Alessandro was bound by specific instructions and trend forecasts that dictated what was 'in' for the current season and what was not. He felt restricted in his creativity and conflicted with the system. To distance himself from his past and express himself more fully, Alessandro felt a strong desire to become independent and launch his own brand. He chose the name 'Nasomatto' – Italian for 'crazy nose' – which had previously been given to him as a nickname within the perfume world. The Nose assigns a subordinate importance to fragrance pyramids and does not wish to disclose the components he uses. He has great respect for the raw materials and believes that naming them limits the experience of smelling and leads it in the wrong direction. In the past, perfume was considered a kind of potion, and its ingredients were kept strictly secret. The Nose wants to maintain this approach for his creations as well. Each fragrance stands as an artistic, personal expression of the creator.