Wienerblut

Wienerblut was founded in 2008 in Vienna by Alexander Lauber. Lauber spent a lot of time in antiquarian shops, at flea markets, and in the archives of the Hofburg to uncover information about perfume from Vienna during the time of the Austro-Hungarian Empire, and in the process, he also acquired old cosmetic sets from the Habsburg family. WienerBlut believes that great fragrances are like closely guarded secrets and bring the greatest joy to those who cherish them. The formulas are designed to whisper, not shout. WienerBlut loves the complexity of natural raw materials and uses them abundantly. The high proportion of natural raw materials causes the fragrances to unfold dynamically over the hours. This is intentional and a hallmark of quality. The fragrances do not become "less"; they change and become one with the wearer. The bottles are made according to traditional glass-making methods in a complex, partly manual process, and feature particularly beautifully crafted surfaces and edges. Their charm lies in small irregularities that testify to true craftsmanship. The caps are made of Bakelite, a material that was developed during the time of the monarchy. Its ivory-like and organic surface made Bakelite a popular material during that time and a substitute for ivory and horn or tortoiseshell. Since the production is very costly, Bakelite is now rarely found.