#hashtag – Eau de Parfum – 87ml

Offer184,00 € (2.114,94 €/l)

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Delivery time 1-3 business days

In Stock

#hashtag is inspired by our digitized everyday life. A modern fragrance that combines cool and woody notes with smoky depth: Somali frankincense, Moroccan cedarwood, as well as iris and aldehydes, which one usually finds with their latent metallic clean appearance in fabric softeners. #hashtag is an uncomplicated companion in modern everyday life. Down-to-earth, but with a touch of technical elevation.


Top notes: Aldehyde, Violet leaf Heart notes: Iris, Incense Base notes: Cedarwood, Musk

Hinter dem Duft

#hashtag is inspired by everyday digitalization: Fleeting, yet eternal; abstract and intangible. No longer a millennial term, the name #hashtag stands for the reality of living, dreaming, communicating, and exploring in a largely computerized world. It is, as such, a quintessentially modern scent that shall serve as a scentspiration for plans that cannot wait and dreams that have been typed into the iCloud.

Romy revelled in the challenge of putting a scent to a societal trend as yet unassociated with any olfactory experience.

Fragrance Family
  • Metallic
Dominating fragrance note

  • Molecule
Fragrance Vibe
  • Cool
  • Fabric softener
Perfumer
  • Daniela Andrier

27 87

Based in Barcelona, Spain, the German designer Romy Kowalewski founded her label 27 87 in 2016 with the clear intention of creating perfumes that emphasize the individuality of their wearers. The label heralded a new era of artistic perfumery by capturing the spirit of today's lifestyle in uniquely blended scents while remaining true to the standards of traditional craftsmanship. In an industry often characterized by opulent designs and nostalgic stories, Romy aspired to create a brand that represents the art of perfumery in the 21st. Century. Minimalistic designs focusing on what truly matters: the scent. All fragrances are unisex and designed to unfold intensely on the skin throughout the day. The opaque white bottle invites you to experience each scent through the most important sense, smell. The result is long-lasting, timeless, and high-quality perfumes that always express something never before smelled and thus completely new. 27 87 describes and creates with its wearer the scent of the here and now. Perfumes without memory and past, but perfumes that write their own stories and initiate new, very personal experiences.

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