The Nose set out to create something that would speak of a lack of eloquence. During the process, he was inspired by the Brutalist movement and by a historical figure in Italian history, the Roman senator Marcus Junius Brutus, who was not a man of many words. In fact, he was a very poor speaker, but he was clever, precise and brutal. Once he had made up his mind, nothing could deter him from his path. Brutality does not stop at negotiation or compromise. Nature is brutal, only the best-armed survive. According to Darwin's theory of evolution, this is a natural form of selection. Biologically, this success is expressed in the success of reproduction.
Alessandro intended a controversial creation, both conceptually and olfactory. A creation that, like nature, can be brutal on one hand, but perfectly balanced and full of beauty on the other. The fragrance, contrary to its name, Brutus, is extremely elegant, refined and subtle. It captures the link between attraction and repulsion. Brutus seizes the moment and holds on to it, and that moment is of great importance, essential. Behind it is the idea that life is decided in a single moment - the moment in which you discover your true nature and the person you really are.
PACKAGING THAT LEADS TO NEW DISCOVERIESAll ORTO PARISI fragrances are hidden in a box that unfolds in individual facets and has an opening in the middle that suggests infinity. The Brutus fragrance floats in a glass bottle with a cap made of polished copper metal and a walnut shell inlay. The label made of natural white paper has the feel of 'Savile Row Tweed' and has an extremely fine herringbone structure.
KEY ASPECTS OF ORTO PARISI
PLEASANT versus STRONG SMELLS ATTRACTION versus REJECTION
Two notes are included in all fragrances: 'PISSE DE CHEVAL' and 'BOYA BUTTER'. Boya butter is the butter from precious agarwood that forms in the heartwood of trees of the genus Aquilaria when they are infected with a special form of mold. The heartwood is odorless, thin and light before infection. After infection, it turns dark and produces an extremely aromatic resin called agar, also known as 'oud'. First-grade agarwood is one of the most expensive natural raw materials in the world. The smell of agarwood is complex and intoxicating, and there are hardly any other substances that come close to it. Behind the so-called 'pisse de cheval' lies the organic component p-cresol, which is produced by bacterial fermentation of human protein and is excreted in the feces and urine. It is also a component of tobacco smoke and human sweat, which attracts female mosquitoes. In the Orto Parisi collection, p-Cresol plays a role in the creation of repulsive and attractive notes. It is an essential component in the odor of pigs and is produced by male elephants during the mating season. It is one of the rare components that attracts Euglossini - or orchid bees - and has been used extensively in this context to capture and study the species. A repulsive lure that brings to life the hidden scent of the soul. These two basic components, crafted with the utmost subtlety, represent the contradiction between attraction and repulsion in a balanced combination with other raw materials. They invite those who smell the scents on an infinite journey to discover life through the sense of smell.
