Orto Parisi, a perfume brand with a unique approach, was founded in 2014 by Alessandro Gualtieri, also known as "The Nose." The brand is a tribute to his grandfather Vincenzo Parisi and to the idea that life and its scents are inevitably intertwined. The roots of this brand run deep into the personal history of the founder. Gualtieri was inspired by his grandfather's way of life, who fertilized his garden with the contents of buckets that he used in his own unique way. This connection between simple living and the sensual perception of scents fascinated Gualtieri. His reflections led him to establish Orto Parisi as a tribute to the simplicity, authenticity, and timeless nature of life. The fragrance creations build on the idea that certain parts of the body develop more scent than others and that these are the places where our soul gathers. At the same time, intense smells are perceived as unpleasant, as an excess of soul is unbearable for the senses. The brand represents the idea that our innate animality is suppressed by civilization and that breaking free from this suppression is a liberation. Orto Parisi invites you to experience your body like a garden, whose scents are a true reflection of our soul. The brand emphasizes the contrast between pleasant and harsh scents, as well as between attraction and repulsion. In this way, the fragrances are seen as an expression of our innermost nature, which we can convey through the choice of a particular perfume. Overall, Orto Parisi represents a return to origins, to the connection between humanity and nature, and to the authenticity of life. The brand's fragrances are not just olfactory experiences but also philosophical statements about human existence and our relationship with the world around us.
