At the beginning of the world there was an explosion. The glowing lava from the volcanoes spread across the land and transformed it into new landscapes. Terroni is dedicated to the South and its inhabitants all over the world: people who work and create with their hands and feel connected to traditions. There is something powerful and fulfilling about feeling the soil between your hands - the feeling of being part of this earth and the joy of sowing and weeding. This composition is about the importance of roots for the growth and development of our character.
Terroni is rich in vetiver from Java and takes the wearer on an olfactory journey to the beginnings of the earth. Back to the roots and fundamentals. The fragrance is reminiscent of the smell of volcanic eruptions, historic landscapes and pristine soils, the untouched earth and the passionate actions of the self. It embodies the belief that natural beauty develops from a connection to traditions. Those who are deeply rooted preserve the authentic light of their own self.
PACKAGING THAT LEADS TO NEW DISCOVERIESAll ORTO PARISI fragrances are hidden in a box that unfolds in individual facets and in the middle suggests an opening towards infinity. The Terroni fragrance floats in a glass bottle with a cap made of tumbled gun metal and an inlay made of volcanic rock. The label made of natural white paper has the feel of 'Savile Row Tweed' and has an extremely fine herringbone structure.
KEY ASPECTS OF ORTO PARISI
PLEASANT versus STRONG SMELLS ATTRACTION versus REJECTION
Two notes are included in all fragrances: 'PISSE DE CHEVAL' and 'BOYA BUTTER'. Boya butter is the butter from precious agarwood that forms in the heartwood of trees of the genus Aquilaria when they are infected with a special form of mold. The heartwood is odorless, thin and light before infection. After infection, it turns dark and produces an extremely aromatic resin called agar, also known as 'oud'. First-grade agarwood is one of the most expensive natural raw materials in the world. The smell of agarwood is complex and intoxicating, and there are hardly any other substances that come close to it. Behind the so-called 'pisse de cheval' lies the organic component p-cresol, which is produced by bacterial fermentation of human protein and is excreted in the feces and urine. It is also a component of tobacco smoke and human sweat, which attracts female mosquitoes. In the Orto Parisi collection, p-Cresol plays a role in the creation of repulsive and attractive notes. It is an essential component in the odor of pigs and is produced by male elephants during the mating season. It is one of the rare components that attracts Euglossini - or orchid bees - and has been used extensively in this context to capture and study the species. A repulsive lure that brings to life the hidden scent of the soul. These two basic components, crafted with the utmost subtlety, represent the contradiction between attraction and repulsion in a balanced combination with other raw materials. They invite those who smell the scents on an infinite journey to discover life through the sense of smell.
