CRA-YON

CRA-YON is a perfume brand from Sweden that wants to wake up all the sleeping noses of the world and inspire all to discover the difference between a good and a great perfume. The team behind CRA-YON has been creating award winning perfumes for over 12 years in the luxury perfume business and now, with extensive experience, they are looking to modernise the quality perfumery. According to them, a great perfume is not about a celebrity face or the one who made it, but rather about how it triggers your memories and your wellbeing when worn. The sense of smell is our most powerful sense with direct connection to the part in the brain where emotions live, which is why a great fragrance not only gives you a good feeling but also strength and self-confidence. The idea is to make fragrances relevant and fun because a great scent has an amazing ability to empower you at any given time or situation. The result is the perfect scent wardrobe to match every event on the social calendar. Fragrances as the perfect confidence builders for work, play and love. For this reason, their focus lies in perfecting the art of perfume making without compromise when it comes to ingredients. In order to make these great moments accessible to everyone, all excessive elements often used in luxury packaging have been stripped down in order to offer a sustainable and refined packaging design without breaking the bank. No overpriced extravagant flacons - just great fragrances. Because "Perfume is mental travel".