Frama

Frama is a multidisciplinary design brand based in Copenhagen. Their aim is to create lifestyle objects that inspire the sense and facilitate a mindful life. They want to achieve all this with natural materials, simple geometries and uncompromising quality. Their result - a work that combines the imaginative with the practical, creating a unique warm and honest aesthetic. Since 2011, Frama has been pursuing an expanded design approach; an approach that is equally inspired by old and new, digital technologies and analogue traditions. The new approach, characterized by an organic and collaborative principle, ultimately allows you to create a unified aesthetic for a growing number of product collections. The result is the Paul's Pharmacist Collection, made with natural, hand-picked ingredients and using essential oils to create a pure, gender-neutral, refreshing and distinctive fragrance.