1917 – Eau de Parfum

Frama is a multidisciplinary design brand based in Copenhagen. Their goal is to create lifestyle objects that inspire the senses and promote mindful living. They want to achieve all of this with natural materials, simple geometries and uncompromising quality. Their result - work that combines the imaginative with the practical, creating a unique warm and honest aesthetic. Since 2011, Frama has pursued an expanded design approach. An approach that is equally inspired by old and new, by digital technologies and analogue traditions. The new approach, characterized by an organic and collaborative principle, ultimately enables them to create a uniform aesthetic for a growing number of product collections. This resulted in the Pauls Apothecary collection, which was made with natural, hand-picked ingredients and offers a pure, gender-neutral and refreshing scent thanks to the essential oils it contains.