Chronic – Eau de Parfum – 9ml

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Chronic is a green, vibrant scent - a tribute to cannabis cultivation in Southern California. The scent of wide cannabis fields, with juicy, fresh plants is reflected in the bitter-citric top notes. An unmistakable feeling of euphoria is awakened, equal to the success of the hemp growers and hemp enthusiasts in the 1990s - who celebrated the first legalization of medicinal cannabis at that time. While in the heart note the cannabis speaks for itself, the woody-warm base note unfolds the uproar and the fight for the legalization of the soft, green herb. Chronic is as versatile as its main protagonist - youthful vitality and lightness of touch complemented by deep-warm well-being. Lively, earthy, green.


Top notes:Petitgrain, Bitter Orange, Bitter Grapefruit, Russian Clary Sage
Heart notes:Virginia Cedarwood, Cannabis Accord, Amber
Basic notes:Patchouli, Vetiver, Cashmere Wood, Moss, Musk

Behind the Fragrance

Johan Bergelin: “In 1996, California became the first state in the US to legalize medical cannabis. But scratch the surface and there has always been a long history of cannabis cultivators and enthusiasts dedicating their lives to refining the herb. Chronic is a term for Cannabis and also alludes to ́The Chronic - the debut album of Dr Dre. “The Chronic was released in 1992, the same year as the Los Angeles riots.”

CHRONIC FRAGRANCE JOURNEY - MR. GONGThe year is 1993 and I'm strolling down Abbot Kinney, Venice with my dog ​​Sniffer. It's not even a year since the riots and a rather cool January night. As I turn right on Palms Blvd I hear the subwoofer's pounding beat of G-funk when a wellpolished black Coupe Deville '74 with chrome rims cruises by. Soft, fuzzy dice dangling in the mirror and a personalized license plate stating “legal”.Before long I bump into my old acquaintance Jack. Oozing purple, he is riding his metallic green tricycle, fully equipped with the Cali bear flag, boom box, long rearview mirrors and a black horn. After some catching up I learned that my friend has left his old trade and is now a serious green activist, hosting his own grow house on Electric Avenue. Started out with tomato plants and evolving into a first class weedologist under the guidance of notorious head shop owner Mr. Gong."It's all about perfecting the strain's molecular composition, constantly pushing the art of sativa to a new level" he declares. With some luck a very potent hybrid will be harvested within the next couple of days. However, with his new call comes the risk of being rampant on by competing operators and vicious neighbors. Jack points out “The boys in blue have been extremely attentive in the area since the lockdown of the Muscle Beach building between 18th and 19th. One thousand five hundred plants were confiscated and made the smell of bubblegum linger around the block for what seemed days."Meanwhile, look who's here if not Venice's Finest, Mr. Gong himself."Hey man, how ya'll doin'?" he wheezes carrying a wicker basket in one hand. The pager attached to his belt beeps, but he ignores it. “Thank God for my homies looking out for me this mornin ́ giving me time to close down the action. I rushed out with the plants but left my own specialized fertilizer blend behind and you know, these lil babies need to eat.” Mr. Gong lifts up one of the scrawny clones planted in a red plastic cup from the basket and takes in the aroma. Then, generating a one-hitter from the breast-pocket of his garden vest, he lights up and exhales, creating a large cloud of smoke. “Precious Mother. “This Chronic is just amazing man.”

Fragrance Family
  • Green
Distinctive fragrance note

  • cannabis
  • Vetiver
Fragrance Vibe
  • Invigorating
Perfumer
  • Johan Bergelin

19-69 Nineteen Sixtynine

Perfume cult brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 perfumes in 2017. Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are suitable for any gender and allow the individual to explore beauty across the borders.
Johan Bergelin: “The name of the brand 19-69 is a very powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture. It is also the year I was born and my way of putting my heart on the sleeve and say - This is real. This is who I am.”

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