Abel, pioneers in 100% natural fragrance and biotechnology, looks to the elegance of a Parisian apartment with its latest, limited-edition scent. The Apartment is a dark and sophisticated floral that transports the wearer to the epitome of Parisian chic. Through the composition of rich, upcycled ingredients and packaging overruns that were repurposed to house the scent, the 100% natural fragrance brand has delivered low-impact luxury with its newest release. Since experimenting with upcycled ingredients in their Laundry Day fragrance, Abel has expanded further into the territory of creative reuse, harnessing the scent molecules from byproducts of the food industry with The Apartment’s tart cherry and cocoa notes. Combining repurposed ingredients with the latest biotechnology and true heritage ingredients such as tuberose, Abel has created a fragrance that is as luxurious as it is sustainable, setting a new standard in 100% natural modern fragrance. Abel founder, Frances Shoemack, was inspired by the opulent setting of L’Appartement Étoile, an exquisite Parisian residence overlooking the famed Arc de Triomphe, and the creative hub of Abel’s master perfumers. With the Apartment’s imagined inhabitant as muse, Shoemack envisioned a fragrance that redefines and elevates the notions of modern luxury, while being true to the brand’s values and integrity.
"We were busy working on other projects when I found myself daydreaming about the person who may live in this chic apartment. Their appreciation for the finer things in life, quality craftsmanship that stands the test of time, and hypermodern details suggest a futurist yet understated appreciation. When I shared my dreaming with [abel master perfumer] Isaac, somewhere between the walls and furniture themselves our muse emerged. We considered how would the occupant of l'apartement dress? Timeless but with a touch of playful surprise. Where they would go? The opera, but also the latest festival. And of course, what would they smell of? A rich gourmand floral," – Founder, Frances Shoemack
