Inflorescence – Eau de Parfum – 50ml

Sale price164,00 € (3.280,00 €/l)

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Inflorescence - Eau de Parfum by Byredo is a celebration of the early spring blossom. Rose and freesia give the fragrance its delicate character, which is given its unmistakable freshness by magnolia and lily of the valley. This arrangement captures a visit to the nearby florist's shop with all its invigorating freshness.


Top notes:Rose petals, pink freesia
Heart notes:
Magnolia, lily of the valley
Basic notes:
Fresh jasmine

Behind the Fragrance

To celebrate the onset of spring, nature's annual powerful rebirth, Ben Gorham has imagined a wild garden and floral fragrance that captures the power and beauty of these blooms at the precise moment they reach their dramatic peak. The result, the wonderfully titled Inflorescence, is an idyllic stroll through wild arbors of blooming, sprawling roses, interspersed with heady, honeyed tones of freesias in their prime. Two of the very first spring flowers take centre stage: the creamy, soft allure of the magnolia blossom, its petals fully open and about to fall onto beds of quivering lilies of the valley - symbolic in the language of flowers of the "return of happiness" and the joys associated with the onset of spring. Finally, and most unusually, Ben Groham has used jasmine as a base, again luxurious and overgrown, a veritable tumult of fresh grace that supports the structure and provides an intoxicating finish.

Fragrance Family
  • Green
  • Floral-Green
Perfumer
  • Ben Gorham
  • Olivia Giacobetti
  • Jérôme Epinette

Byredo

Byredo was founded in 2006 by Ben Gorham in Stockholm with an ambition to translate memories and emotions into the form of everyday products. Born to an Indian mother and a Canadian father, Ben grew up in Toronto, New York and Stockholm. He graduated from the Stockholm art school with a degree in fine arts, but a chance meeting with perfumer Pierre Wulff convinced him that he'd rather create fragrances than paintings. As an outsider in the beauty industry, he is somewhat of an anomaly and has created a unique position in the market for his personal style and connection to fashion and art. In contrast to the typical Scandinavian esthetics, Byredo carries clear ethnic influences from Ben’s Indian background with strong ties to creativity, art and lifestyle. Byredo's approach to letting creations be led by emotion is expressed through a full and limitless brand universe. Each product is developed using the highest quality materials available and design details. According to Ben, creativity enables us to develop timeless products, both meaningful and inspirational, to people and their lives. It is through this fundamental idea that Byredo reinvents the world of luxury.

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