Flotholt – Eau de Parfum – Sample

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Drifting in the pitch-black, salty sea. A fresh breeze blows through the salty hair. Old leather shoes wait on the shore next to burnt driftwood and embers that fill the still air. In the distance, an endless horizon. A beam of light in the distance. Flotholt is the first limited fragrance from Sigur Rós and Fischersund, officially uniting the two family businesses for the first time. The new cult fragrance was created by Jónsi and the Fischersund team to celebrate the Sigur Rós World Tour 2022.


Top notes: Sitka spruce, citrus fruits Heart notes: cypress, salt, seaweed Base notes: smoke, ambergris, musk

Hinter dem Duft

Flotholt serves as a ritual of hope in challenging times. Flotholt debuted in 2022 to celebrate the Sigur Rós World Tour and is aptly named after the Icelandic word for a round lifeguard ring used for rescuing people from drowning. This fresh yet mysterious scent is inspired by the boundless ocean, particularly its cold, dark, and wild expanse.

Floating in the pitch black salt.   Sea. Briny hair and leather. Burnt driftwood, still air, embers. Look, endless horizon. A ray of light.

Each fragrance is hand-crafted and wrapped in a cotton bandana illustrated by Ingibjörg Birgisdottir.

Fragrance Family
  • Green
  • Woody-Smoky
Fragrance Vibe
  • Cool
Perfumer
  • Jon Thor Birgisson

Fischersund

Fischersund was founded in 2017 and is a family-run perfumery and an art collective that utilizes the creative expression of siblings Jónsi (of the celebrated post-rock band Sigur Rós and a self-trained nose), Lilja, lngibjörg, Sigurrós, and their partners Sindri and Kjartan Holm. The brand identity comes to life in the main store in downtown Reykjavík (Fischersund 3 – Sigur Rós's original recording studio) through artisanal fragrances, custom music, and ethereal visual and fine arts. The brothers Birgir and Hreiðar, who lived next door to each other in the 70s, wanted to realize their children's crazy ideas and incorporate all their hobbies and interests into the family business. Fischersund focuses primarily on the connection between music and scent, exploring the fleeting nature of smell and sound by intertwining their inexplicably strong and immediate effects, evoking emotions and taking one on a journey. The heart of the brand is artisanal perfumery using high-quality Icelandic oils, which are hand-filled and sustainably packaged in Iceland. Since scent and sound evoke memories and tell stories, each perfume transports through a harmonious composition of nostalgia, poetry, and music. Fischersund sells perfume products inspired by the pure, unique nature of Iceland. In doing so, herbs and oils harvested from the Icelandic wilderness are used, employing the most environmentally friendly solutions and materials for modern living.

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