Dirty Hinoki – Eau de Parfum – 50ml

Sale price199,00 € (3.980,00 €/l)

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Lieferzeit 1-3 Werktage

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This Japanese ‘forest bath‘ in a bottle blends grounding hinoki wood with crushed herbs and holy resins to create an earthy and ethereal plant-based scent. An evening walk through a crisp fragrant forest of aromatic and dry cypress with the otherworldly and infamously calming hinoki warmed by the sun and the dry summer air. Top notes of lemon, thyme and nutmeg create a smooth, citrusy and herbal opening, accompanied by soft cedar and sweet, aromatic pine. It develops to reveal the earthy, dry and spicy facets of reassuring sacred resins and balsams that then blend with the evergreen and warm woods, displaying a refined, elegant and calming strength.


Top notes: lemon, cedarwood, nutmeg, thyme, pine
Heart notes:
Hinoki, cypress
Basic notes:
Elemi, wormwood, fir absolute, ambrettolide, balsam, frankincense

Behind the Fragrance

"What does it feel like taking a deep breath while standing in a wild Hinoki forest on Yakushima island, just off the coast of southern Japan? How are your five senses stimulated by the imposing 7,000-year-old trees growing all around you? Inspired by the ancient practice of forest bathing, or Shinrin-Yoku, our Dirty Hinoki fragrance was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you, grounding and reassuring, yet with a fresh edge, This is a scent that harnesses both the power and the peace of an ancient woodland.

The smooth, citrusy, and herbal note of hinoki wood runs through the top, heart and base of this fragrance, and is accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from Himalayan cedar, cypress, elemi, Siberian fir , and balm. The result is a perfume which exudes enduring strength, eternal elegance and refined proportions, while promoting a sense of safety and protection. Hinoki's proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods.

Like all of Heretic's scents, Dirty Hinoki is a truly functional fragrance where we have gone to great lengths to ensure that the wearer's physical and mental wellbeing are enhanced by their perfume of choice. In this instance, we've used shinrin-yoku as our muse and taken a deep dive into recent scientific studies about the benefits of forest bathing. The evidence shows that mindfully immersing yourself in this way can not only reduce blood pressure, lower the stress hormone cortisol, and improve concentration, but the phytoncides released by the trees may also boost the immune system." - Douglas Little

Fragrance Family
  • Spicy
  • Creamy
  • Woody-Green
Fragrance Vibe
  • Calming
  • Daily Driver
  • Warm
Perfumer
  • Douglas Little

Heretic Parfum

HER-E-TIC. /'here,ətik/, noun: someone who does not agree with the established ideals or opinions of the masses. Heretic is here to disrupt the status quo and for those looking for something different. Since founding Heretic in L.A. in 2015, Douglas Little has carved out a niche for his modern and exceptional collection of unisex fragrances. The only child of professional photographers, Douglas began developing his olfactory talent in preschool, earning a dollar every time he correctly identified the scent of lavender and other plants. Years later, when Douglas realized there was upheaval happening everywhere - GMOs in food, parabens in creams and aluminum in deodorants were being banned, only the fragrance industry remained hidden - he wanted to create something different: a fragrance company that was authentic, sustainable and radically transparent - who they are, what they make and how they make it. Douglas sees in natural elements and plants a unique beauty that cannot be imitated. While other companies hide toxic or synthetic substances under the words "fragrance" or "perfume," Heretic is more than proud to share their ingredients openly and fully. But it's not just about the "clean"-ness, botanical aspects or fragrance profiles of the perfumes, but also the holistic aspects. Douglas describes nature as wild, provocative, sensual, spiritual, serene and passionate. It has a powerful therapeutic effect, which is expressed in his creations through his combination of conventional perfumery and the Ayurvedic, healing and aromatherapeutic properties of natural extracts. Thus, Heretic creates true, functional fragrances in its own way, because conformity is boring and boring fragrances should never be. Heretic is gender neutral, vegan & cruelty-free.

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