Deep Matter Bold Volume Mascara

Mádara is a natural cosmetics brand from Latvia that was founded in 2006 by four ambitious women. Paula, Zane, Lotte and Liene, the founders, rely on the power of local plants and still pursue their goal of developing uncompromising skincare based on 3 cornerstones - organic ingredients, innovation and sustainability. Their formulas are based on centuries-old, traditional knowledge of Nordic medicinal plants, which are now researched in collaboration with doctors in order to exploit their healing power down to every root. In their quest to unlock more and more of nature's secrets, scientific validation is a must for each of their ingredients and finished products. They are convinced that good skincare gets under the skin. Not just to make you look better, but also to make you feel and act better. Mádara combines skin care with the care of well-being, self-esteem and the care of the ecological footprint. Prioritizing intrinsic values, the four founders focus on truly effective ingredients, honest promises, eco-conscious packaging, care, passion and respect, while never losing sight of responsible and sustainable trade.