Selahatin

Founded 2016 by Kristoffer Vural, Selahatin was born from a crisis. Before the age of 30, he suffered a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste, while also highlighting the importance of everyday rituals. It made him realize that the small things in life had a profound effect on his wellbeing which in turn made him desperate for products which he could emotionally connect with, and provide him a sense of escapism. And born was Selahatin – the future of oral luxury, drawing inspiration from a part Nordic, and part Oriental heritage by fusing classic spices with freshening aromas. With a series of aroma-based, artisanal vegan whitening toothpastes, mouthwashes and oral sprays the experiences of everyday rituals are elevated. Developed with Switzerland´s leading oral care manufacturer, these products combine emotion and funciton with high-quality ingredients.