At the beginning of the 20th century, Apulia was plagued by floods and malaria. Vincenzo Parisi's family sent their young son away from home to find opportunities that were not available in the poor rural provinces of southern Italy at that time. Unlike many who sought their fortune in America, his journey took him to Genoa, where he took a job as a shoemaker. During this time, he made his first pair of leather shoes, the only ones he owned. They lasted until his final days. Through his repairs and care, the shoes changed, and in the end, they bore no resemblance to the shoes he first wore. However, the soul of these leather shoes remained intact. Cuoium draws its inspiration from Vincenzo's only pair of handmade leather shoes and paves the way into the future.
It is a perfume that showcases his love for leather and respect for traditional craftsmanship. It is a perfume that shows its love for leather and respect for traditional customs. It embodies the vision of a modern world while maintaining a connection to tradition. It speaks of appreciation for origins and grants a place for the mysterious in one's life.
This perfume is a tribute to the courage and will to carry on. It represents an attitude that prefers to repair rather than replace and wishes to nurture the legacy.
Un cuore di cuoio – A heart of leather
A PACKAGING THAT LEADS TO NEW DISCOVERIES All fragrances from ORTO PARISI are hidden in a box that unfolds in individual facets and suggests an opening to infinity in the center. The scent of Cuoium is contained in a glass bottle with a cap made of oxidized metal featuring an original inlay of vegetable-tanned leather. The label made of natural white paper has the texture of 'Savile Row Tweed' and features an extremely fine herringbone structure. This perfume is the first in the Orto Parisi line to be offered with a reusable, removable leather case.
CENTRAL ASPECTS OF ORTO PARISI
PLEASANT versus INTENSE SCENTS ATTRACTION versus REPULSION
Two notes are present in all fragrances: 'PISSE DE CHEVAL' and 'BOYA BUTTER'. Boya butter is the butter from precious agarwood that forms in the heartwood of Aquilaria trees when they are infected with a special type of mold. The heartwood is odorless, thin, and light before infection. After infection, it darkens and produces an extremely aromatic resin called agar, also known as 'Oud'. First-grade agarwood is one of the most expensive natural raw materials in the world. The scent of agarwood is complex and enchanting, and there are virtually no other substances that come close to it. Behind the so-called 'pisse de cheval' lies the organic component p-Cresol, which is produced during the bacterial fermentation of human protein and is excreted with feces and urine. It is also a component of tobacco smoke and human sweat, which attracts female mosquitoes. In the Orto Parisi collection, p-Cresol plays a role in creating repulsive and attractive notes. It is an essential component of the natural scent of pigs and is produced during the mating season by male elephants. It is one of the rare components that attracts Euglossini – the so-called orchid bees – and has been extensively used in this context to capture and study the species. A repulsive lure that brings the hidden scent of the soul to life. These two extremely subtly processed base components represent the contradiction between attraction and repulsion in a balanced combination with other raw materials. They invite those who smell the fragrances on an endless journey to discover life through the sense of smell.
