Viride has a powerful green expression. The inspiration for this fragrance came after a visit to Yemen, where Alessandro had learned about a tradition in which men wear a crown made of various aromatic herbs and flowers. These colorful floral wreaths are worn in the extreme heat to look attractive and smell good. In addition to the aesthetic aspect, some wreaths also serve a medicinal purpose and are worn to relieve headaches. Overall, these flower crowns are symbols of health, beauty and seduction. Despite their love of flowers, the tribes that follow this tradition are known to be particularly violent and are often involved in border battles. Some are so notorious that even the police stay away from their villages.
Viride embodies the essence of power and the strength of traditions. The fragrance speaks of the dark side. And of a garden of knowledge that we cultivate and experience every day, a garden in which plants suddenly shoot up and grow strong, authentic roots. The name Viride comes from the Latin word for green and describes a distinctly Mediterranean and aromatic composition. It contains high doses of old-fashioned green notes such as rosemary, sage and thyme - plants that evoke the image of freshly cut herbs and represent the sexual power of men and women alike.
PACKAGING THAT LEADS TO NEW DISCOVERIESAll ORTO PARISI fragrances are hidden in a box that unfolds in individual facets and has an opening in the middle that suggests infinity. The Viride fragrance floats in a glass bottle with a cap made of polished gold metal and an inlay made of green wood. The label made of natural white paper has the feel of 'Savile Row Tweed' and has an extremely fine herringbone structure.
KEY ASPECTS OF ORTO PARISI
PLEASANT versus STRONG SMELLS ATTRACTION versus REJECTION
Two notes are included in all fragrances: 'PISSE DE CHEVAL' and 'BOYA BUTTER'. Boya butter is the butter from precious agarwood that forms in the heartwood of trees of the genus Aquilaria when they are infected with a special form of mold. The heartwood is odorless, thin and light before infection. After infection, it turns dark and produces an extremely aromatic resin called agar, also known as 'oud'. First-grade agarwood is one of the most expensive natural raw materials in the world. The smell of agarwood is complex and intoxicating, and there are hardly any other substances that come close to it. Behind the so-called 'pisse de cheval' lies the organic component p-cresol, which is produced by bacterial fermentation of human protein and is excreted in the feces and urine. It is also a component of tobacco smoke and human sweat, which attracts female mosquitoes. In the Orto Parisi collection, p-Cresol plays a role in the creation of repulsive and attractive notes. It is an essential component in the odor of pigs and is produced by male elephants during the mating season. It is one of the rare components that attracts Euglossini - or orchid bees - and has been used extensively in this context to capture and study the species. A repulsive lure that brings to life the hidden scent of the soul. These two basic components, crafted with the utmost subtlety, represent the contradiction between attraction and repulsion in a balanced combination with other raw materials. They invite those who smell the scents on an infinite journey to discover life through the sense of smell.
