Viride has a powerful green expression. The inspiration for this fragrance came after a visit to Yemen. Alessandro learned about a tradition there where men wear a crown made of various aromatic herbs and flowers. These colorful floral crowns are worn in the extreme heat to look attractive and smell good. In addition to the aesthetic aspect, some crowns also serve a medicinal purpose and are worn to relieve headaches. Overall, these floral crowns symbolize health, beauty, and seduction. Despite their love for flowers, the tribes following this tradition are known to be particularly violent and often involved in border conflicts. Some are so notorious that even the police keep their distance from their villages.
Viride embodies the essence of power and the strength of traditions. The fragrance tells of the dark side. And from a garden of knowledge that we cultivate and experience every day, a garden where plants shoot up unexpectedly and develop strong, authentic roots. The name Viride comes from the Latin word for green and describes a distinctly Mediterranean and aromatic composition. It contains high doses of old-fashioned green notes like Rosemary, Sage, and Thyme – plants that evoke the image of freshly cut herbs and represent the sexual power of both men and women equally.
A PACKAGING THAT LEADS TO NEW DISCOVERIESAll fragrances from ORTO PARISI are hidden in a box that unfolds in individual facets and hints at an opening to infinity in the center. The scent of Viride is contained in a glass bottle with a polished gold metal cap and an inlay of green wood. The label made of natural white paper has the texture of 'Savile Row Tweed' and features an extremely fine herringbone structure.
CENTRAL ASPECTS OF ORTO PARISI
PLEASANT versus STRICT SCENTSATTRACTION versus REPULSION
Two notes are present in all fragrances: 'PISSE DE CHEVAL' and 'BOYA BUTTER'. Boya butter is the butter from precious Agarwood that forms in the heartwood of trees of the genus Aquilaria when they are infected with a special type of mold. The heartwood is odorless, thin, and light before infection. After the infection, it turns dark and produces an extremely aromatic resin called Agar, also known as 'Oud'. First-grade Agarwood is one of the most expensive natural raw materials in the world. The scent of Agarwood is complex and enchanting, and there are hardly any other substances that come close to it. Behind the so-called 'pisse de cheval' lies the organic component p-Cresol, which is produced during the bacterial fermentation of human protein and is excreted with feces and urine. It is also a component of tobacco smoke and human sweat, which attracts female mosquitoes. In the Orto Parisi collection, p-Cresol plays a role in creating repulsive and attractive notes. It is an essential component of the natural scent of pigs and is produced during the mating season by male elephants. It is one of the rare components that attract Euglossini – the so-called orchid bees – and has been extensively used in this context to capture and study the species. A repulsive lure that brings the hidden scent of the soul to life. These two extremely subtly processed base components represent the contradiction between attraction and repulsion in a balanced combination with other raw materials. They invite those who smell the fragrances on an endless journey of discovering life through the sense of smell.
